X Corp hit with lawsuit from PR firm over 'X' trademark
Adds comment from Multiply in paragraph 4
By Blake Brittain
July 22 (Reuters) -Elon Musk's X social-media platform violates the trademark rights of PR firm Multiply, according to a lawsuit filed in California federal court that was made public on Monday.
The complaint said that X, formerly known as Twitter, causes consumer confusion by using the "X" trademark for social-media marketing services that compete with Multiply.
Spokespeople for X did not immediately respond to a request for comment on the lawsuit.
A Multiply spokesperson said in a statement that Musk "shamelessly stole the established identity of our social media and PR agency" and that the company "had no choice but to defend our mark and fight Twitter (X) in court."
Musk rebranded Twitter as X after buying the platform last year. Hundreds of other companies own "X" trademarks, and Musk's X is already facing a separate infringement lawsuit from marketing firm X Social Media.
Virginia-based Multiply has created social-media ad campaigns for drink brands including Arizona, Corona and Liquid Death. The firm said it adopted "X" branding in 2019 and owns a federal trademark covering its "X" logo.
According to the complaint, the Twitter rebrand has already confused some of Multiply's existing and prospective clients, many of which overlap with X Corp's. Multiply asked the court to force X Corp to stop using the "X" trademark and to award an unspecified amount of monetary damages.
The case is DB Communications LLC d/b/a Multiply v. X Corp, U.S. District Court for the Northern District of California, No. 3:24-cv-04402.
For Multiply: Keith Wesley and John Harabedian of Ellis George
For X: attorney information not yet available
Read more:
Meta, Microsoft, hundreds more own trademarks to new Twitter name
Elon Musk's X hit with trademark lawsuit from marketing agency
Reporting by Blake Brittain in Washington
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Javobgarlikdan voz kechish: XM Group korxonalari har biri faqat ijro xizmatlarini koʻrsatadi va onlayn savdo platformamizdan foydalanish huquqini beradi, bu odamga veb-saytda yoki veb-sayt orqali mavjud boʻlgan kontentni koʻrish va/yoki undan foydalanishga ruxsat beradi hamda uni oʻzgartirishga moʻljallanmagan va uni oʻzgartirmaydi yoki kengaytirmaydi. Bunday kirish va foydalanish huquqi doimo quyidagilarga boʻysunadi: (i) Shartlar va qoidalar; (ii) Risklar haqida ogohlantirish; va (iii) Javobgarlikni toʻliq rad etish. Shuning uchun bunday kontent umumiy maʼlumot sifatida taqdim etiladi. Xususan, shuni esda tutingki, bizning onlayn savdo platformamiz mazmuni moliyaviy bozorlarda biror bitimni amalga oshirishga oid maslahat yoki taklif emas. Har qanday moliyaviy bozorda savdo qilish sizning kapitalingiz uchun jiddiy risk darajasini oʻz ichiga oladi.
Onlayn savdo platformamizda chop etilgan barcha materiallar faqat taʼlim/axborot maqsadlari uchun moʻljallangan va unda moliyaviy, investitsiya soligʻi yoki savdo maslahatlari va tavsiyalar; yoki bizning savdo narxlarimizning qaydlari; yoki har qanday moliyaviy vositalar bilan bitim tuzish maslahati yoki taklifi; yoki sizga kerak boʻlmagan moliyaviy reklama aksiyalari hisoblanmaydi
Har qanday uchinchi tomon kontenti, shuningdek XM tomonidan tayyorlangan kontent, masalan: fikrlar, yangiliklar, tadqiqotlar, tahlillar, narxlar va boshqa maʼlumotlar yoki bu veb-saytda joylashgan uchinchi tomon saytlariga havolalar umumiy bozor sharhi sifatida "boricha" taqdim etiladi va investitsiya maslahatini tashkil etmaydi. Har qanday kontent investitsiya tadqiqoti sifatida talqin qilinsa, siz bunday kontentni investitsiya tadqiqotlarining mustaqilligini ragʻbatlantirish uchun moʻljallangan qonun talablariga muvofiq moʻljallanmagan va tayyorlanmaganligini eʼtiborga olishingiz va qabul qilishingiz kerak, shuning uchun unga tegishli qonunlar va qoidalarga muvofiq marketing kommunikatsiyasi sifatida qaraladi. Mustaqil boʻlmagan investitsiya tadqiqoti va yuqoridagi maʼlumotlarga oid risk haqida ogohlantirishimizni oʻqib chiqqaningizga va tushunganingizga ishonch hosil qiling, unga bu yerdan kirish mumkin.
