Trade Desk forecasts quarterly revenue above estimates on strong ad demand
Aug 8 (Reuters) -The Trade Desk TTD.O forecast third-quarter revenue above analysts' estimates on Thursday, signaling strong demand for automated ad-buying technologies from connected TV companies, sending the ad tech firm's shares up 5% in extended trading.
The ad-buying platform offers advertisers access to a vast network of publishers and media partners across industries, allowing them to precisely target ad campaigns.
In the second quarter, companies such as FOX FOXA.O, Roku ROKU.O and SiriusXM SIRI.O announced that they would adopt Unified ID 2 (UID2), a privacy-focused advertising identifier.
Netflix NFLX.O had also said it would expand ad buying capabilities to include Trade Desk as one of its main programmatic partners for advertisers.
Trade Desk spearheaded the development of UID2, which is designed to replace third-party cookies and enable targeted advertising without compromising user privacy.
The company's focus on stronger data integration, combined with widespread adoption of UID2, helped it maintain a dominant position in the digital advertising sector.
With 2024 being an election year in the United States, political advertisers are also expected to benefit as candidates ramp up their campaigns.
Trade Desk — which has partnerships with retailers such as Walmart — forecast revenue of at least $618 million for the third quarter, above analysts' average estimate of $604.2 million, according to LSEG data.
Revenue for the second quarter stood at $585 million, compared with estimates of $577.8 million.
On an adjusted basis, the company earned 39 cents per share for the quarter ended June 30, versus estimates of 35 cents.
Reporting by Akash Sriram in Bengaluru; Editing by Mohammed Safi Shamsi and Shilpi Majumdar
Aloqador aktivlar
Eng oxirgi yangiliklar
Javobgarlikdan voz kechish: XM Group korxonalari har biri faqat ijro xizmatlarini koʻrsatadi va onlayn savdo platformamizdan foydalanish huquqini beradi, bu odamga veb-saytda yoki veb-sayt orqali mavjud boʻlgan kontentni koʻrish va/yoki undan foydalanishga ruxsat beradi hamda uni oʻzgartirishga moʻljallanmagan va uni oʻzgartirmaydi yoki kengaytirmaydi. Bunday kirish va foydalanish huquqi doimo quyidagilarga boʻysunadi: (i) Shartlar va qoidalar; (ii) Risklar haqida ogohlantirish; va (iii) Javobgarlikni toʻliq rad etish. Shuning uchun bunday kontent umumiy maʼlumot sifatida taqdim etiladi. Xususan, shuni esda tutingki, bizning onlayn savdo platformamiz mazmuni moliyaviy bozorlarda biror bitimni amalga oshirishga oid maslahat yoki taklif emas. Har qanday moliyaviy bozorda savdo qilish sizning kapitalingiz uchun jiddiy risk darajasini oʻz ichiga oladi.
Onlayn savdo platformamizda chop etilgan barcha materiallar faqat taʼlim/axborot maqsadlari uchun moʻljallangan va unda moliyaviy, investitsiya soligʻi yoki savdo maslahatlari va tavsiyalar; yoki bizning savdo narxlarimizning qaydlari; yoki har qanday moliyaviy vositalar bilan bitim tuzish maslahati yoki taklifi; yoki sizga kerak boʻlmagan moliyaviy reklama aksiyalari hisoblanmaydi
Har qanday uchinchi tomon kontenti, shuningdek XM tomonidan tayyorlangan kontent, masalan: fikrlar, yangiliklar, tadqiqotlar, tahlillar, narxlar va boshqa maʼlumotlar yoki bu veb-saytda joylashgan uchinchi tomon saytlariga havolalar umumiy bozor sharhi sifatida "boricha" taqdim etiladi va investitsiya maslahatini tashkil etmaydi. Har qanday kontent investitsiya tadqiqoti sifatida talqin qilinsa, siz bunday kontentni investitsiya tadqiqotlarining mustaqilligini ragʻbatlantirish uchun moʻljallangan qonun talablariga muvofiq moʻljallanmagan va tayyorlanmaganligini eʼtiborga olishingiz va qabul qilishingiz kerak, shuning uchun unga tegishli qonunlar va qoidalarga muvofiq marketing kommunikatsiyasi sifatida qaraladi. Mustaqil boʻlmagan investitsiya tadqiqoti va yuqoridagi maʼlumotlarga oid risk haqida ogohlantirishimizni oʻqib chiqqaningizga va tushunganingizga ishonch hosil qiling, unga bu yerdan kirish mumkin.
