Netflix beats subscriber targets but cautions on next quarter
Subscriber gains driven by password-sharing crackdown and popular titles like "Bridgerton"
Revenue reached $9.56 billion, in line with estimates
Ad-supported tier subscribers rise 34% from prior quarter
Adds Netflix ad chief leaving, background, updated shares paragraphs 3-4, 7
By Dawn Chmielewski and Lisa Richwine
July 18 (Reuters) -Netflix NFLX.O said on Thursday it added more than 8 million subscribers in its second quarter as the streaming service benefited from a password-sharing crackdown and such titles as "Bridgerton," "Baby Reindeer" and "The Roast of Tom Brady."
While the subscriber gains topped analyst predictions of 5 million, Netflix also cautioned that third-quarter subscriber gains would be lower than the comparable period in 2023 when the password-sharing crackdown had just started.
Netflix also said its vice president of ad sales, Peter Naylor, was leaving the company. In a letter to investors, the company said it did not expect advertising to be a primary driver of revenue growth until at least 2026.
Netflix shares fell 2% in after-hours trading to $630.06.
The company reported diluted per-share earnings of $4.88, compared with consensus forecasts of $4.74 a share, according to LSEG. Revenue for the quarter reached $9.56 billion, in line with estimates.
At the end of June, the new sign-ups brought the total number of global Netflix subscribers to more than 277 million.
The streaming video pioneer is facing saturation in the United States and told Wall Street last quarter that it plans to stop regularly reporting new subscriber additions next year.
Investors have been monitoring the growth of Netflix's ad-supported tier, which has been fueled by the company's crackdown on password-sharing, pricing increases for ad-free tiers and new consumer bundles, such as Comcast's CMCSA.O "StreamSaver" bundle, which combines Netflix with Peacock and Apple TV+.
Netflix said its ad tier membership grew 34% from the prior quarter, but it did not say how many subscribers chose that option.
"Our ad business is growing nicely and is becoming a more meaningful contributor to our business," Netflix said in its letter to investors. "But building a business from scratch takes time - and coupled with the large size of our subscription revenue - we don't expect advertising to be a primary driver of our revenue growth in 2024 or 2025."
The company said it expects third-quarter revenue growth of 14%, compared with a year ago.
Three years into its videogame initiative, Netflix said it planned to release a multiplayer game based on "Squid Game" later this year when it debuts Season Two of the dystopian Korean series. It also plans games tied to "Emily in Paris" and "Selling Sunset."
Reporting by Dawn Chmielewski and Lisa Richwine in Los Angeles
Editing by Matthew Lewis
免責聲明: XM Group提供線上交易平台的登入和執行服務，允許個人查看和/或使用網站所提供的內容，但不進行任何更改或擴展其服務和訪問權限，並受以下條款與條例約束：（i）條款與條例；（ii）風險提示；（iii）完全免責聲明。網站內部所提供的所有資訊，僅限於一般資訊用途。請注意，我們所有的線上交易平台內容並不構成，也不被視為進入金融市場交易的邀約或邀請 。金融市場交易會對您的投資帶來重大風險。
所有缐上交易平台所發佈的資料，僅適用於教育/資訊類用途，不包含也不應被視爲適用於金融、投資稅或交易相關諮詢和建議，或是交易價格紀錄，或是任何金融商品或非應邀途徑的金融相關優惠的交易邀約或邀請。
本網站的所有XM和第三方所提供的内容，包括意見、新聞、研究、分析、價格其他資訊和第三方網站鏈接，皆爲‘按原狀’，並作爲一般市場評論所提供，而非投資建議。請理解和接受，所有被歸類為投資研究範圍的相關内容，並非爲了促進投資研究獨立性，而根據法律要求所編寫，而是被視爲符合營銷傳播相關法律與法規所編寫的内容。請確保您已詳讀並完全理解我們的非獨立投資研究提示和風險提示資訊，相關詳情請點擊 這裡查看。
