Under Armour rises; BMO raises PT on earnings potential
** Sportswear maker Under Armour's shares UAA.N rise as much as 4.3% to $7.98
** Brokerage BMO Capital Markets raises PT to $11 from $10
** Believes UAA appears to be executing the strategy to sell less and charge more, that could drive powerful earnings ahead
** We believe it (company) is under-earning specifically because it is over-selling and the new focus on improving margin on a reset sales base, rather than an ongoing push for growth, will drive a healthier company and share price - BMO analyst Simeon Siegel
** Last week, UAA said its restructuring efforts, which was unveiled in May, would cost more than it had previously forecast
** Average rating of 26 brokerages is equivalent to "hold"; median PT is $8
** Up to Friday's close, stock had fallen 12.6% YTD
Reporting by Neil J Kanatt
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