Toymaker Hasbro's turnaround efforts help quarterly sales
July 25 (Reuters) -Hasbro HAS.O posted a smaller-than-expected drop in second-quarter sales on Thursday as steady digital gaming demand offset a slump in core toy sales, while cost-control strategies helped the toymaker beat profit expectations.
The Nerf toy gun maker's turnaround strategy to limit expenses and maintain a tight inventory amid an industrywide slowdown in toy demand has helped buoy its performance.
The company's quarterly revenue dropped 18% to $995.3 million, smaller than a 22.02% drop estimated by analysts, according to LSEG data.
On an adjusted basis, Hasbro earned $1.22 per share in the second quarter, compared with estimates of 78 cents.
Hasbro now expects full-year revenue from its consumer products segment to be down 7% to 11%, compared with its February forecast of a 7% to 12% decline.
On Tuesday, Barbie maker Mattel MAT.O topped Wall Street estimates for second-quarter profit, aided by a tight control on costs even as it posted a surprise drop in sales.
Reporting by Savyata Mishra in Bengaluru; Editing by Shounak Dasgupta
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