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Street View: Altria's investments, brand performance to benefit in H2 2024



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** Shares of Marlboro cigarette maker Altria MO.N up ~1% at $49.63

** Altria missed expectations for quarterly revenue and profit on Wednesday due to persistent weakness in demand for its cigarette brands

** At least three brokerages raised PT on MO stock; their median PT is $48 - LSEG


RESILIENT MARKET PERFORMANCE TO HELP DESPITE Q2 VOLUME DECLINES

** Stifel ("buy", PT: $54) estimates a return to smokeable profit growth in second half of 2024, owing to "incremental shipping days in the smokeable business, lower MSA fees" and elevated investments in cigarette business

** Brokerage adds despite weaker category backdrop, the Marlboro brand's market share performance remains resilient

** Morningstar notes Altria's market-leading Marlboro brand still carries relatively strong pricing power compared with products of London-listed peer British American Tobacco's BATS.L U.S. segment

** Craft & Capital ("sell", PT: $40) says U.S. election outcome in November could weigh on near-term performance for the shares - Garrett Nelson analyst with Craft & Capital



Reporting by Anuja Bharat Mistry in Bengaluru

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