Starbucks catches Niccol fever
Main U.S. indexes gain; Nasdaq out front, up ~2%
Tech leads S&P 500 sector gainers; Energy sole loser
Euro STOXX 600 index up ~0.5%
Dollar, gold slip; crude off ~2%; bitcoin up ~2%
U.S. 10-Year Treasury yield falls to ~3.86%
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STARBUCKS CATCHES NICCOL FEVER
Starbucks' SBUX.O move to name successful fast-food executive Brian Niccol as its top boss has pushed the stock 20% higher on Tuesday, on track to add nearly $18 billion to its market value.
The record one-day percentage jump will push the market value of the world's largest coffee chain, which has been struggling with slowing U.S. and China sales, above the $100 billion mark for the first time since April, per LSEG Datastream.
The share euphoria after the appointment of Niccol is reminiscent of the surge Chipotle's stock after he was recruited in 2018 when the burrito chain was struggling with brand-crushing food-safety scandals.
Chipotle added $1 billion to its market value on the day Niccol was named its CEO in February 14, 2018. Since then its market capitalization has since surged over 900% to $76 billion up to the last closing price.
Before Chipotle, Niccol led a turnaround at Taco Bell, where he was largely credited for mastering mobile ordering and introducing food options such as Doritos tacos and Nacho Fries, which were a big hit among customers.
(Medha Singh)
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