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Prada hits 5-month low as broker cuts price, tracking softer luxury shares



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** Shares of Italian luxury group Prada 1913.HK fall 5.7% to HK$53, their lowest since Feb 26

** Jefferies maintains "hold" rating on the stock but trims price target to HK$62 from HK$64 saying Prada's impressive share price performance has seen its momentum wane in recent months

** "This appears to be largely driven by reducing relative revision momentum, which has seen Prada's relative valuation premium contract. We expect this dynamic to remain a feature in the quarters ahead" - Jefferies

** Prada shares also track a slide in some European luxury names which slipped after the world's biggest watchmaker Swatch Group UHR.S reported a steep fall in first half sales, and earnings British luxury group Burberry BRBY.L warned on profit

** Prada stock up 25.9% in year to date



Reporting by Donny Kwok

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