More American tourists head to Japan as battered yen beckons
Updates headline
By Aishwarya Jain
July 1 (Reuters) -American tourists headed for Japan have surged this year, lured by a slump in the value of the yen, which is also driving a massive jump in foreign investor interest in the country's lodgings market.
The number of Americans arriving in Japan by air crossed more than 900,000 in the first five months of 2024, climbing 17.4% year-over-year and vaulting 35.5% from 2019 before the pandemic, the International Trade Administration data showed.
While pent-up travel demand since the end of the pandemic has also contributed, the Japanese currency's recent plunge to a 38-year low to the U.S. dollar has been a key factor, as it boosts the spending power of American tourists.
Since the end of the pandemic, demand has been booming across the Asia-Pacific, drawing in travelers from China, as well as long-haul visitors from North America with more Americans opting to travel internationally.
"The weakened yen compared to the U.S. dollar makes the entire travel experience more affordable for American tourists," said Tim Hentschel, CEO of travel bookings platform HotelPlanner.
Foreign investments in the Japanese hotel industry have also seen a sharp spike.
Cross-border investments in the industry came in at $1.38 billion in the first half of this year, up 19.2% from the same period of 2023, and 176.3% compared to the first half of 2019, according to MSCI data.
Several U.S.-based hotels such as Marriott MAR.O, Hilton HLT.N, Hyatt H.N and Choice CHH.N have been expanding their footprint in Japan by partnering with local real estate and hospitality companies.
"When someone who doesn't know much about Japan visits the country for the first time, they might be more inclined to book with a familiar name," said Wanping Aw, a travel agent in Tokyo.
Short-term rentals giant Airbnb ABNB.O reported a 130% increase in nights booked by American guests in Japan in 2023 from a year earlier.
Airlines are also moving in tandem with this trend, adding more seats between the U.S. and Japan.
Carriers scheduled about 1.5 million seats between the two countries in June, July and August, a 9% increase from a year earlier, according to data in May from online travel agency Hopper.
United Airlines UAL.O, Delta Air Lines DAL.N and American Airlines Group AAL.O have increased scheduled seat capacity between the U.S. and Japan for the summer by 19%, 10% and 7%, respectively, Hopper data showed.
U.S. citizen departures to Japan via air from January-May by year https://reut.rs/3zkKER5
Foreign investments in the Japanese hotel industry in the first half of each year https://reut.rs/4cDj7bR
Reporting by Aishwarya Jain in Bengaluru; Editing by Sriraj Kalluvila
Related Assets
Latest News
Disclaimer: The XM Group entities provide execution-only service and access to our Online Trading Facility, permitting a person to view and/or use the content available on or via the website, is not intended to change or expand on this, nor does it change or expand on this. Such access and use are always subject to: (i) Terms and Conditions; (ii) Risk Warnings; and (iii) Full Disclaimer. Such content is therefore provided as no more than general information. Particularly, please be aware that the contents of our Online Trading Facility are neither a solicitation, nor an offer to enter any transactions on the financial markets. Trading on any financial market involves a significant level of risk to your capital.
All material published on our Online Trading Facility is intended for educational/informational purposes only, and does not contain – nor should it be considered as containing – financial, investment tax or trading advice and recommendations; or a record of our trading prices; or an offer of, or solicitation for, a transaction in any financial instruments; or unsolicited financial promotions to you.
Any third-party content, as well as content prepared by XM, such as: opinions, news, research, analyses, prices and other information or links to third-party sites contained on this website are provided on an “as-is” basis, as general market commentary, and do not constitute investment advice. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, it would be considered as marketing communication under the relevant laws and regulations. Please ensure that you have read and understood our Notification on Non-Independent Investment. Research and Risk Warning concerning the foregoing information, which can be accessed here.
