Federer-backed On beats sales estimates on full-price selling
By Ananya Mariam Rajesh
Aug 13 (Reuters) -On Holding ONON.N beat analysts' estimates for second-quarter sales on Tuesday, as strong demand from customers looking for trendy products helped the company sell its shoes and apparel at full prices in the U.S. and Europe.
Roger Federer-backed On, which went public in 2021, has edged out sportswear giant Nike for shelf and online space at retailers like Dick's Sporting Goods DKS.N and Foot Locker FL.N in the running shoe category.
Customers have been more than willing to spend on comfortable and new products such as those made by On, New Balance and Hoka, even as they shun big-ticket items against the backdrop of higher-for-longer interest rates.
"We see a high share of full price sales and also I think we are very well-positioned on the inventory side, which doesn't post a lot of pressure ... for us it is always the full price business it's the meaningful business in the long term," Martin Hoffmann, co-CEO and CFO of On, told Reuters.
On, whose shares have risen nearly 47% so far this year, has been building on this demand. It launched products in the running and trail categories such as Cloudmonster Hyper and Cloudrunner 2, released new colors of existing products including Cloudstratus 3 and signed a multi-year partnership with actress Zendaya in the second quarter.
Still, On reiterated its annual net sales expectations of at least 30% growth, reflecting an impact from low stock and supply challenges at its Atlanta distribution centers that resulted in extended delivery times.
"We have experienced shipping delays, but we also experienced out-of-stock situations towards our DTC channel. And while we posted a record quarter, it could have been even stronger if we would not have had those impacts," Hoffmann said.
The company's second-quarter sales rose nearly 28% to 567.7 million Swiss francs ($655 million), compared with LSEG estimates of 560.9 million Swiss francs.
On posted adjusted profit of 0.14 Swiss francs per share. Analysts were expecting the company to report 0.16 Swiss francs per share.
($1 = 0.8664 Swiss francs)
Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Sriraj Kalluvila
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