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Apple shares outperform; iPhone 16 reviews out, demand questioned



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** Shares of Apple Inc AAPL.O up 1.9% at $220.94, outperforming the broader market on Wednesday, with S&P 500 .SPX up 0.05%, on publication day for media reviews of latest iPhone model. However JPMorgan analyst points to "soft demand cycle"

** Theverge.com wrote: "It's a good year for Apple's basic iPhone, even if its AI is MIA." Reviewer said standard iPhones looked "a little neglected" in the past few years, but this year, gap between lowest, highest end models not as wide

** New York Times Wirecutter said "don’t think you should upgrade just because Apple has released new phones" but, if you have a reason to upgrade, they recommend the iPhone 16

** Wall Street Journal reviewer says higher end iPhone 16 Pro, Pro Max are "best iPhones" but that more affordable iPhone 16 and 16 Plus "are more appealing than in years past"

** JPMorgan analyst Samik Chatterjee said results of checks since initial pre-orders on Sept. 13 added to prior "indicators of soft demand cycle"

** Wedbush analyst Dan Ives said the reviews were a positive catalyst and that "it’s a matter of when and not if this becomes an AI driven super cycle starting in the holiday quarter."


(Reporting By Sinéad Carew)

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