PDD black box morphs from magical to alarming
The author is a Reuters Breakingviews columnist. The opinions expressed are her own.
By Robyn Mak
HONG KONG, Aug 27 (Reuters Breakingviews) -Vantablack is widely considered to be one of the darkest materials on the planet, absorbing 99.9% of visible light. It's also a term used last year by a sell-side analyst at AllianceBernstein to describe leading Chinese e-commerce firm PDD's PDD.O financials. As the Temu-owner's growth starts to slow, Chair and co-CEO Chen Lei could ease the pain by championing some much-needed transparency.
PDD's quarterly results released on Monday were impressive by any standard. Despite sluggish consumption and fierce competition in its home market, sales surged 86% year-on-year to $13 billion, which helped more than double the company's earnings to $4.4 billion in the three months to June. To compare, domestic rivals Alibaba 9988.HK, BABA.N and JD.com 9618.HK are struggling to grow.
Yet sobering comments from Chen on the sustainability of the group's growth and profitability on a post-earnings analyst call sent its New York stock plunging 29%, erasing $55 billion of market capitalisation. Cryptic and at times mixed messaging did not help.
Chen described an "improving macro environment" but said past growth was a result of a "mismatch between the business investment and financial reporting cycles". On Amazon AMZN.O-rival Temu, PDD flagged "non-business factors" and "changes in the external environment" without elaborating. Analysts at Citi, who kept a buy rating on the stock following the earnings release, promptly downgraded that after the call, citing the cautious outlook and poor disclosures.
PDD, now worth $139 billion, has long been well known for its bare-minimum disclosures, and has become more of a black box over the past few years. The company, for example, does not provide a geographic breakdown of its topline and stopped reporting metrics like monthly active users or how much revenue it makes from direct sales. And despite Temu's high-profile global success, including in the United States, there is virtually no financial information available about the business; analysts estimate it will generate $20 billion of sales this year, or 36% of the PDD's top line, according to Visible Alpha.
The opacity is now costing the Chinese phenom. The stock is still up a quarter over the past year after the latest selloff but it is volatile and now trades on just 7 times forecast next-12 months earnings, LSEG data shows, below Alibaba's 8.8 times despite PDD's higher expected growth. Some sunlight would go a long way.
Follow @mak_robyn on X
CONTEXT NEWS
China e-commerce firm PDD on Aug. 26 reported revenue of 97.1 billion yuan ($13.6 billion) in the three months to end-June, an increase of 86% from the same period last year. That compares to the analyst average estimate of 100 billion yuan, according to LSEG data.
Net income attributable to ordinary shareholders increased 144% to 32 billion yuan in the same period.
Chair and Co-CEO Chen Lei told analysts on a call following the results that "high revenue growth is not sustainable, and a downward trend in profitability is inevitable".
PDD's New York shares closed on the same day at $100, down 28.5%.
Graphic: PDD's results consistently surprise analysts https://reut.rs/3AHjXH1
Editing by Una Galani, Ujjaini Dutta and Aditya Srivastav
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