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With consumers feeling lousy how long can they spend?



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WITH CONSUMERS FEELING LOUSY HOW LONG CAN THEY SPEND?

With economic data coming in generally strong, U.S. investors have been inclined these days to believe in the idea of a soft-landing or a no-landing scenario, where the U.S. economy sees a very mild recession or avoids one altogether.

Meanwhile, Scott Wren, senior global strategist at the Wells Fargo Investment Institute, sees contradictions in consumer data and is keeping an eye out for deterioration down the road while expecting "acceptable" retail sales data later this week.

On Friday executives at two of the country's biggest lenders, Wells Fargo and JPMorgan, said U.S. consumers remain resilient with solid spending in the third quarter, although they noted signs that higher inflation has stretched some Americans on lower incomes.

On the same day the University of Michigan's preliminary reading on the overall index of consumer sentiment showed it slipping in October with lingering frustration over high prices.

The survey showed sentiment at 68.9 for this month, compared to a final reading of 70.1 in September with economists polled by Reuters expecting a 70.8 reading.

Wren told Reuters the market "hasn't been paying much attention to sentiment data" even though it's been weak.

"It hasn't been good for a while because of inflation. Inflation is moderating, but people see that prices are a lot higher than a few years ago and that their wages haven't kept pace. That's hurt confidence. That's hurt sentiment."

But there's a contrast between the what people are saying and what they are doing.

"Consumers might say they're not feeling all that great, but they've been out spending money at least up till now," said Wren. "Americans that have jobs and money in their pocket, they're going to spend it."

He points to high gas, grocery store and housing prices.

"They don't like any of that stuff. But if they're employed, and by any stretch of the imagination we have a low unemployment rate right now, they have money in their pockets," he said.

"They have to buy food. They have to have someplace to live," he said. "But they're also spending money on discretionary things like restaurants and vacations, all those things that they don't have to do, but they choose to do."

But can this contradiction last?

"So far the higher unemployment rate hasn't dented retail sales that much," said Wren. And Thursday is expected to show September month-over-month retail sales growth of 0.3% after August's 0.1%.

"But there's some downside risk. People have tapped their 401ks. They've tapped savings and home equity loans to fund spending," he said. "That can only go on for so long."

"We think the unemployment rate's going to go higher and that's going to create some headwinds for consumer spending," said Wren. "So we're not expecting strong consumer spending over the next few quarters. We think there's a lot of headwinds out there."


(Sinéad Carew)

*****



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