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Bill Ackman will never be the next Warren Buffett



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The author is a Reuters Breakingviews columnist. The opinions expressed are her own.

By Lauren Silva Laughlin

NEW YORK, Aug 1 (Reuters Breakingviews) -What went wrong for Bill Ackman? The pushy New York-based hedge fund manager, who set out to raise some $25 billion in hopes of becoming the next Warren Buffett, pulled his initial public offering on Wednesday. The foreboding message: reaching the investing masses is hard to do.

Ackman has long wanted to manage capital that’s available indefinitely, “like Warren,” according to a 45-minute presentation posted on retailroadshow.com. His closed-end Pershing Square USA fund would have enabled him to back companies, and there are faint similarities with his idol.

Both billionaires go big or go home: Buffett with Apple AAPL.O, which accounts for 40% of Berkshire Hathaway’s BRKa.N equity portfolio, and Pershing Square’s chunky stakes in Chipotle Mexican Grill CMG.N, Canadian Pacific Railway and other companies where it has pushed for change. Each man has failed, too: Buffett in newspapers and airlines, Ackman in Valeant Pharmaceuticals and Herbalife HLF.N. If past returns were the only benchmark, Ackman’s pitch might resonate. He says that since 2004 his collective fund returns have surpassed 2,000%, even after fees, more than tripling the performance by Berkshire and the S&P 500 Index .SPX over the same span.

Other differences are significant, too. Buffett has six decades under his belt compared to Ackman’s two. As funds get older and bigger, beating the market is harder, a handicap for $950 billion Berkshire. Ackman also talks about shaking up management teams, as private equity firms do, only without taking control or borrowing as much. People power is often an ingredient: Blackstone BX.N, for example, employs 5,000 while Pershing Square has a few dozen staffers.

There are other disparities. Ackman has generated a quarter of his profit with less than 2% of the available capital using hedging strategies he calls “asymmetric.” Such tactics tend to be easier for smaller and nimbler firms. Buffett also manages risk, but by securing favorable terms in exchange for his imprimatur and his money, $180 billion of cash and equivalents at the end of March. When Occidental Petroleum OXY.N eyed a risky merger in 2019, boss Vicki Hollub sold Berkshire $10 billion of preferred stock that paid an 8% annual dividend, nearly twice as much as its 30-year bonds were yielding.

Attracting everyday investors also involves more than returns. Buffett retains a cult following despite having only marginally outperformed the benchmark index of late. His Cherry Coke habit and simplified investment wisdom contrasts starkly with Ackman, who embraces financial razzmatazz and spouts off controversially on social media. The Oracle of Omaha has lived in the same Nebraska home for more than 50 years; Ackman paid $23 million for a Manhattan penthouse in 2018. Aspiring to be the next Buffett is ambitious, but it takes far more than just invoking his name.

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CONTEXT NEWS

Hedge fund manager Bill Ackman on July 31 scrapped the planned launch of Pershing Square USA, a closed-end fund that was slated to begin trading on the New York Stock Exchange. A day earlier, Ackman downsized the initial public offering plans to $2 billion.


Berkshire has narrowly beaten the S&P 500 since 2019 https://reut.rs/3AeUd4i


Editing by Jeffrey Goldfarb and Pranav Kiran

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