Citi raises PT on Wingstop on positive customer acquisition trends
** Brokerage Citi raises PT of restaurant chain Wingstop WING.O to $440 from $417 on steadily increasing brand awareness, ahead of co's Q3 results on Oct. 30
** Notes growth in digital platform engagements and slightly slower footfall growth, and suggests co is on the right track with the "brand funnel" - a model that shows a customer's journey to brand loyalty
** Brokerage Guggenheim forecasts WING's system-wide sales to grow 35% to 40% in 2024 - fastest pace among peers in its coverage; maintains "neutral" rating
** Guggenheim sees brand continue to post robust comps driven by new products, tech investments, value price points, and a rapidly growing marketing fund
** Notes WING has coupled low price points with high traffic in a model that will increasingly be difficult for regional and independent peers to replicate
** 11 of 25 brokerages rate the stock "buy" or higher and 14 "hold", with a median PT of $425
** Up to Thursday's close, stock had risen 61.4% YTD
Reporting by Neil J Kanatt in Bengaluru
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