Smaller tech grapples with end of Big Tech put
The author is a Reuters Breakingviews columnist. The opinions expressed are his own.
By Pranav Kiran
TORONTO, July 12 (Reuters Breakingviews) -A jilted HubSpot HUBS.N will break many hearts. It apparently will not be acquired by Alphabet GOOGL.O, after all. Like many of its peers, the $25 billion software developer has been trading at a premium valuation, at least partly in anticipation of a larger rival scooping it up. The thesis is quickly losing credibility.
HubSpot, whose technology helps small- and mid-size companies with their marketing efforts, was identified by Reuters earlier this year as a potential takeover target for Google’s owner. Alphabet has walked away, however, Bloomberg reported this week. It is the industry’s second major deal collapse, after Adobe ADBE.O ran into regulatory roadblocks over plans to pay $20 billion for design software rival Figma.
Assuming Alphabet isn’t coming back, HubSpot’s options have narrowed. Microsoft MSFT.O tussled with trustbusters for nearly two years to buy video-game maker Activision Blizzard, and CEO Satya Nadella may not be ready to fight yet again. Salesforce CRM.N, another plausible suitor, has been chastened by investors, who pushed back against its patchy track record of acquisitions. HubSpot would be a chunky leveraged buyout.
There’s little reason for CEO Yamini Rangan to fret, however. HubSpot’s annual recurring revenue and operating profit are both projected to increase about 25% between this year and 2025, according to estimates gathered by LSEG. The company also recently reshaped agreements with third-party vendors to boost growth and lower costs. An expanded suite of products could help reduce customer churn.
Rangan’s peers across Silicon Valley have more to fear. Software makers, as counted in the BVP Nasdaq Emerging Cloud Index .EMCLOUD, have lost half their value from the pandemic-era peak. And yet in the first quarter, software-as-a-service companies were trading at a median of 6 times trailing 12-month sales, according to M&A advisory boutique Software Equity Group. The multiple represents a nearly 60% premium to what buyers paid in acquisitions over the same span. The uplift can be justified for fast growers, but a third of those included in Software Equity Group’s SaaS Index were not able to increase their top lines by more than 10% while just one in 10 exceeded 30%.
Pushback from competition authorities is weighing heavily. Technology-related M&A last year dipped to its lowest volume in a decade, according to S&P Global’s 451 Research. Alphabet, Amazon.com AMZN.O, Apple AAPL.O and Meta Platforms META.O have struck just 44 deals so far this year compared to 138 in 2019, Dealogic data show. Smaller tech and its backers may have to curb enthusiasm for the Big Tech put.
Follow @PranavKiranBV on X
CONTEXT NEWS
Alphabet, the parent company of Google, decided not to pursue a takeover of online marketing software developer HubSpot, Reuters reported on July 10, citing an unnamed source, which confirmed an earlier report by Bloomberg.
The talks between Alphabet and HubSpot never progressed to due diligence and fell apart shortly after the companies held initial discussions on a potential deal, according to Reuters.
HubSpot's shares closed 12% lower on July 10, while Alphabet's shares were up 1.2%.
Alphabet had been in talks with advisers about potentially making an offer for HubSpot, Reuters reported in April.
Graphic: Cloud software stocks have fallen post Covid https://reut.rs/4d1pAhb
Editing by Jeffrey Goldfarb and Sharon Lam
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