Influencers battle journalists for space and access at Democratic convention
Updates headline
By Stephanie Kelly
CHICAGO, Aug 21 (Reuters) -Scores of social media influencers are fighting journalists for access, prestige and workspace at a national convention this week where the Democratic Party is counting on the influencers' viral online videos to boost Kamala Harris' U.S. presidential hopes.
The Democratic National Convention credentialed more than 200 "content creators" for this week's four-day celebration of Harris at the United Center arena, home to Chicago's basketball and hockey teams.
It's a first-ever Democratic convention embrace of the power of YouTube, TikTok and Instagram users who reach tens of millions of Americans directly, many of them younger voters who don't read or watch traditional news.
"We're giving creators a front row seat to history," said Matt Hill, senior director of communications for the convention.
The media and information landscape has changed considerably since 2016, with the surge of social media platforms like TikTok, a convention official said in support of the decision.
As of 2023, 83% of U.S. adults use YouTube, 68% use Facebook, 47% use Instagram, and 33% use TikTok, according to Pew Research Center. Half of all U.S. adults get news often or sometimes from social media, Pew found.
Unlike the thousands of journalists with newspapers, news websites and TV and radio networks, influencers receive DNC assistance connecting with Democratic leaders.
Influencers have access to a creator lounge in the United Center and a creator platform section on the convention floor where they can create video content.
The besieged journalism industry, which has lost tens of thousands of jobs from cost-cutting and consolidation over more than a decade, had its space at the convention slashed compared to previous conventions, according to another Pew study.
"These are the worst working conditions of the 20 conventions I have covered," said Jonathan D. Salant, assistant managing editor of politics at the Pittsburgh Post-Gazette.
"We are restricted from going anywhere near the TV booths to interview people. And the seats/workspace they set aside are so high up that they are unsafe," Andrew Feinberg, a White House correspondent for The Independent, posted on X.
Qondi Ntini, an influencer who founded the Thirst for Democracy Fund in support of Harris, posted a series of photos and videos for her 47,400 followers on X and nearly 14,000 on TikTok.
Her postings on X show her at the convention, laughing with Senator Raphael Warnock from Georgia, posing with an aide to House Minority Leader Hakeem Jeffries and writing about the star-studded list of speakers at Monday night's session.
"No one's replacing anybody," said Harris campaign digital strategist Rob Flaherty, regarding traditional media and content creators at a Politico event. "But here's the thing, like voters consume information from more places than ever.... We certainly don't expect any of those creators who are here to be propagandists for Kamala Harris and Tim Walz," the Minnesota governor and Harris' vice presidential running mate.
DIFFERENT EDITING AND PUBLISHING PROCESSES
Influencers and journalists have different editing and publishing processes and different mandates.
While traditional news organizations view themselves as neutral disseminators of current events, with editors and fact-checking standards, content creators have a point of view and typically rely on themselves for any checks and balances.
"I am heavily partisan," said Josh Helfgott, an influencer who makes content around LGBTQ+ issues and is supportive of Vice President Harris' bid for president. "There's no question that the creators here that are invited are supportive of Kamala, mostly, at least all the ones I've met."
When it comes to the information he puts out to his 5.5 million followers on TikTok (or about half the circulation of the New York Times), Helfgott says: "I'm the editor, I'm the writer, I'm the storyteller, I'm the PR guy," he said.
Traditional news outlets have been accused of bias through history, and have been particularly vilified by conservatives in recent years, with Republican candidate Donald Trump calling them "the enemy of the people" and "fake news."
Many left-leaning Americans, meanwhile, say mainstream news coverage of Harris in particular is sexist and unbalanced.
But Fabian Fellmann, U.S. correspondent for Tages-Anzeiger, a daily newspaper in Switzerland, and for Süddeutsche Zeitung, a daily newspaper in Germany, like many in the industry, does not believe content creation to be a fair replacement.
"They get views on their platforms," he said, speaking to Reuters next to the creator platform on the United Center's convention floor. "They get clicks. They get advertisement revenue. We're journalists. We get a salary that is independent from what we write."
"I guess that's the new reality," he added.
Influencers' viral videos on social media platforms like Instagram and TikTok can help raise enthusiasm among voters who might not be as invested in politics, said Daniel Kreiss, professor of political communication at the University of North Carolina at Chapel Hill.
They can also help with a campaign's appeal to younger voters, he said.
"So many people are getting their information from social media, I'm a part of a big network of creators who are doing a good job of informing everyone, regardless of political views, right?" said Carlos Eduardo Espina, whose Spanish videos for the Latino immigrant community have drawn 10.2 million followers on TikTok.
The Democrats, particularly the Harris campaign, have already leaned into virality this election cycle.
British pop sensation Charli XCX gave the vice president the moniker "brat," same as the title of her latest album, and the compliment took off, with the Harris campaign adopting the album's lime green aesthetic for her "Kamala HQ" X account.
Eve, an influencer at the convention who did not provide her last name, citing safety concerns, said she and her co-creator Pari's coverage this week will include explaining the Democratic Party's agenda as it applies to reproductive rights.
She wore a hat with a camouflage pattern that read, "Harris, Walz." She said she received the hat at a DNC event earlier in the day for creators.
"We especially reach young people," Eve said. "My hope is, yes, we will have a big effect" in November's election.
Reporting by Stephanie Kelly in Chicago; Additional reporting by Trevor Hunnicut and Aleksandra Michalska; Editing by Heather Timmons and Howard Goller
Τελευταία νέα
Δήλωση αποποίησης ευθύνης: Οι οντότητες του ομίλου XM Group παρέχουν υπηρεσίες σε βάση εκτέλεσης μόνο και η πρόσβαση στην ηλεκτρονική πλατφόρμα συναλλαγών μας που επιτρέπει στον ενδιαφερόμενο να δει ή/και να χρησιμοποιήσει το περιεχόμενο που είναι διαθέσιμο στην ιστοσελίδα μας ή μέσω αυτής, δε διαφοροποιεί ούτε επεκτείνει αυτές τις υπηρεσίες πέραν αυτού ούτε προορίζεται για κάτι τέτοιο. Η εν λόγω πρόσβαση και χρήση υπόκεινται σε: (i) Όρους και προϋποθέσεις, (ii) Προειδοποιήσεις κινδύνου και (iii) Πλήρη δήλωση αποποίησης ευθύνης. Ως εκ τούτου, το περιεχόμενο αυτό παρέχεται μόνο ως γενική πληροφόρηση. Λάβετε ιδιαιτέρως υπόψη σας ότι τα περιεχόμενα της ηλεκτρονικής πλατφόρμας συναλλαγών μας δεν αποτελούν παρότρυνση, ούτε προσφορά για να προβείτε σε οποιεσδήποτε συναλλαγές στις χρηματοπιστωτικές αγορές. Η πραγματοποίηση συναλλαγών στις χρηματοπιστωτικές αγορές ενέχει σημαντικό κίνδυνο για το κεφάλαιό σας.
Όλο το υλικό που δημοσιεύεται στην ηλεκτρονική πλατφόρμα συναλλαγών μας προορίζεται για εκπαιδευτικούς/ενημερωτικούς σκοπούς μόνο και δεν περιέχει, ούτε θα πρέπει να θεωρηθεί ότι περιέχει συμβουλές και συστάσεις χρηματοοικονομικές ή σε σχέση με φόρο επενδύσεων και την πραγματοποίηση συναλλαγών, ούτε αρχείο των τιμών διαπραγμάτευσής μας ούτε και προσφορά ή παρότρυνση για συναλλαγή οποιωνδήποτε χρηματοπιστωτικών μέσων ή ανεπιθύμητες προς εσάς προωθητικές ενέργειες.
Οποιοδήποτε περιεχόμενο τρίτων, καθώς και περιεχόμενο που εκπονείται από την ΧΜ, όπως απόψεις, ειδήσεις, έρευνα, αναλύσεις, τιμές, άλλες πληροφορίες ή σύνδεσμοι προς ιστότοπους τρίτων το οποίο περιέχεται σε αυτήν την ιστοσελίδα παρέχεται «ως έχει», ως γενικός σχολιασμός της αγοράς και δεν αποτελεί επενδυτική συμβουλή. Στον βαθμό που οποιοδήποτε περιεχόμενο ερμηνεύεται ως επενδυτική έρευνα, πρέπει να λάβετε υπόψη και να αποδεχτείτε ότι το περιεχόμενο δεν προοριζόταν και δεν έχει προετοιμαστεί σύμφωνα με τις νομικές απαιτήσεις που αποσκοπούν στην προώθηση της ανεξαρτησίας της επενδυτικής έρευνας και ως εκ τούτου, θα πρέπει να θεωρηθεί ως επικοινωνία μάρκετινγκ σύμφωνα με τους σχετικούς νόμους και κανονισμούς. Παρακαλούμε εξασφαλίστε ότι έχετε διαβάσει και κατανοήσει τη Γνωστοποίησή μας περί Μη ανεξάρτητης επενδυτικής έρευνας και την Προειδοποίηση ρίσκου όσον αφορά τις παραπάνω πληροφορίες, τις οποίες μπορείτε να βρείτε εδώ.
