South Korean beauty buffs can now thank AI for the perfect foundation shade
By Hyun Young Yi and Daewoung Kim
SEOUL, July 11 (Reuters) -Customers have booked out South Korean cosmetics giant AmorePacific's 090430.KS new artificial intelligence (AI) beauty lab, where robots custom mix face products and the latest technology recommends the most suitable lipstick colours.
"Everyone has their own specific skin tone, but usually they buy the most common colour available over-the-counter," said Kwon You-jin, a 32-year-old customer at the firm's bespoke skin cosmetics service.
"Knowing more data about my own skin, and seeing the before-and-after firsthand, is a very good experience," she said, after receiving an AI-generated report on the condition of her skin.
A robot then mixed a foundation that perfectly matched her skin tone.
More cosmetics firms are embracing AI to boost sales, with global brands such as L'OrÊal S.A. OREP.PA and LVMH-owned LVMH.PA Sephora using it to tailor products to customers' needs.
Global beauty industry sales including cosmetics hit $625.6 billion in 2023, climbing steadily annually since dipping in 2020 during COVID-19 according to Statista Market Insights.
AmorePacific said it uses AI to recommend the best choices for a customer from 205 different skin foundations or 366 different lip product colours.
"We used deep learning, machine learning techniques to take the process that experts use to evaluate data from many peoples' skins into an (automated) service," said engineer Lee Young-jin, an adviser for AmorePacific's custom beauty business.
Analysts said using AI instead of human consultants could speed up product development and reduce variables.
"No matter how professional an expert is, individual deviations can be large, and evaluating cosmetics by consulting 30 to 40 experts all the time is difficult," said Yang Yong Suk, principal researcher at South Korea's Electronics and Telecommunications Research Institute (ETRI) who co-developed a deep learning model for a cosmetic product's texture.
"These days, product development time has shortened, and an ever-larger amount of new products are launched faster," Yang added. "Combining AI technologies could lower hurdles further."
The market for using AI in beauty and cosmetics industries is forecast to more than double from $3.27 billion in 2023 to $8.1 billion in 2028 as services such as personalised beauty recommendations, skin analysis and diagnostics, and virtual makeup artists expand, analysis provider Business Research Company said in January.
Reporting by Hyun Young Yi and Daewoung Kim; Writing by Joyce Lee; Editing by Anne Marie Roantree and Miral Fahmy
āĻ¸āĻŽā§āĻĒāĻ°ā§āĻāĻŋāĻ¤ āĻ ā§āĻ¯āĻžāĻ¸ā§āĻ
āĻ¸āĻ°ā§āĻŦāĻļā§āĻˇ āĻāĻŦāĻ°
āĻĻāĻžāĻŦāĻŋāĻ¤ā§āĻ¯āĻžāĻ: XM Group āĻāĻ° āĻ¸āĻ¤ā§āĻ¤ā§āĻŦāĻžāĻā§āĻ˛ā§ āĻļā§āĻ§ā§āĻŽāĻžāĻ¤ā§āĻ° āĻāĻžāĻ°ā§āĻ¯āĻāĻ° āĻ¸ā§āĻŦāĻž āĻĒā§āĻ°āĻĻāĻžāĻ¨ āĻāĻ°ā§ āĻāĻŦāĻ āĻāĻŽāĻžāĻĻā§āĻ° āĻ āĻ¨āĻ˛āĻžāĻāĻ¨ āĻā§āĻ°ā§āĻĄāĻŋāĻ āĻ¸ā§āĻŦāĻŋāĻ§āĻž āĻā§āĻ˛ā§ āĻāĻĒāĻā§āĻ āĻāĻ°āĻ¤ā§ āĻĻā§ā§, āĻ¸ā§āĻāĻ¸āĻžāĻĨā§ āĻāĻāĻāĻ¨ āĻŦā§āĻ¯āĻā§āĻ¤āĻŋāĻā§ āĻāĻ¯āĻŧā§āĻŦāĻ¸āĻžāĻāĻā§ āĻŦāĻž āĻāĻ° āĻŽāĻžāĻ§ā§āĻ¯āĻŽā§ āĻāĻĒāĻ˛āĻŦā§āĻ§ āĻŦāĻŋāĻˇāĻ¯āĻŧāĻŦāĻ¸ā§āĻ¤ā§ āĻĻā§āĻāĻ¤ā§ āĻāĻŦāĻ/āĻ āĻĨāĻŦāĻž āĻŦā§āĻ¯āĻŦāĻšāĻžāĻ° āĻāĻ°āĻžāĻ° āĻ āĻ¨ā§āĻŽāĻ¤āĻŋ āĻĻā§ā§ āĻ¤āĻŦā§ āĻāĻāĻŋ āĻā§āĻ¨ āĻĒāĻ°āĻŋāĻŦāĻ°ā§āĻ¤āĻ¨ āĻŦāĻž āĻĒā§āĻ°āĻ¸āĻžāĻ°āĻŋāĻ¤ āĻāĻ°āĻžāĻ° āĻāĻĻā§āĻĻā§āĻļā§āĻ¯ā§ āĻ¨āĻ¯āĻŧ āĻŦāĻž āĻāĻŽāĻ¨ āĻā§āĻ¨ āĻāĻžāĻ°āĻŖā§āĻ āĻ¨āĻ¯āĻŧāĨ¤ āĻāĻ āĻ§āĻ°āĻ¨ā§āĻ° āĻĒā§āĻ°āĻŦā§āĻļ āĻāĻŦāĻ āĻŦā§āĻ¯āĻŦāĻšāĻžāĻ° āĻ¸āĻŦāĻ¸āĻŽāĻ¯āĻŧ āĻāĻŋāĻā§ āĻŦāĻŋāĻˇā§ā§āĻ° āĻ¸āĻžāĻĨā§ āĻā§āĻŋāĻ¤: (i) āĻļāĻ°ā§āĻ¤āĻžāĻŦāĻ˛ā§; (ii) āĻā§āĻāĻāĻŋ āĻ¸āĻ¤āĻ°ā§āĻāĻ¤āĻž; āĻāĻŦāĻ (iii) āĻ¸āĻŽā§āĻĒā§āĻ°ā§āĻŖ āĻĻāĻžāĻŦāĻŋāĻ¤ā§āĻ¯āĻžāĻāĨ¤ āĻāĻ āĻ§āĻ°āĻ¨ā§āĻ° āĻŦāĻŋāĻˇāĻ¯āĻŧāĻŦāĻ¸ā§āĻ¤ā§ āĻ¤āĻžāĻ āĻ¸āĻžāĻ§āĻžāĻ°āĻŖ āĻ¤āĻĨā§āĻ¯ āĻšāĻŋāĻ¸ā§āĻŦā§ āĻāĻžāĻĄāĻŧāĻž āĻāĻ° āĻ āĻ¨ā§āĻ¯ āĻā§āĻ¨ āĻāĻĻā§āĻĻā§āĻļā§āĻ¯ā§ āĻĒā§āĻ°āĻĻāĻžāĻ¨ āĻāĻ°āĻž āĻšāĻ¯āĻŧ āĻ¨āĻžāĨ¤ āĻ āĻ¨ā§āĻā§āĻ°āĻš āĻāĻ°ā§ āĻŦāĻŋāĻļā§āĻˇāĻāĻžāĻŦā§ āĻ¸āĻā§āĻ¤āĻ¨ āĻĨāĻžāĻā§āĻ¨ āĻ¯ā§, āĻāĻŽāĻžāĻĻā§āĻ° āĻ āĻ¨āĻ˛āĻžāĻāĻ¨ āĻā§āĻ°ā§āĻĄāĻŋāĻ āĻ¸ā§āĻŦāĻŋāĻ§āĻžāĻ° āĻŦāĻŋāĻˇāĻ¯āĻŧāĻŦāĻ¸ā§āĻ¤ā§āĻā§ā§āĻ˛ā§ āĻāĻ°ā§āĻĨāĻŋāĻ āĻŦāĻžāĻāĻžāĻ°ā§ āĻā§āĻ¨ā§ āĻ˛ā§āĻ¨āĻĻā§āĻ¨ āĻāĻ°āĻžāĻ° āĻāĻ¨ā§āĻ¯ āĻ āĻ¨ā§āĻ°ā§āĻ§ āĻŦāĻž āĻĒā§āĻ°āĻ¸ā§āĻ¤āĻžāĻŦ āĻ¨āĻ¯āĻŧāĨ¤ āĻāĻžāĻ°āĻŖ āĻ¯ā§āĻā§āĻ¨ā§ āĻāĻ°ā§āĻĨāĻŋāĻ āĻŦāĻžāĻāĻžāĻ°ā§ āĻā§āĻ°ā§āĻĄāĻŋāĻ āĻāĻ°āĻ˛ā§ āĻāĻĒāĻ¨āĻžāĻ° āĻŽā§āĻ˛āĻ§āĻ¨ā§āĻ° āĻ¸āĻžāĻĨā§ āĻāĻāĻāĻŋ āĻāĻ˛ā§āĻ˛ā§āĻāĻ¯ā§āĻā§āĻ¯ āĻā§āĻāĻāĻŋ āĻāĻĄāĻŧāĻŋāĻ¤ āĻĨāĻžāĻāĻŦā§āĨ¤
āĻāĻŽāĻžāĻĻā§āĻ° āĻ āĻ¨āĻ˛āĻžāĻāĻ¨ āĻā§āĻ°ā§āĻĄāĻŋāĻ āĻ¸ā§āĻŦāĻŋāĻ§āĻžāĻ¯āĻŧ āĻĒā§āĻ°āĻāĻžāĻļāĻŋāĻ¤ āĻ¸āĻāĻ˛ āĻŦāĻŋāĻˇā§āĻŦāĻ¸ā§āĻ¤ā§ āĻļā§āĻ§ā§āĻŽāĻžāĻ¤ā§āĻ° āĻļāĻŋāĻā§āĻˇāĻžāĻāĻ¤/āĻ¤āĻĨā§āĻ¯āĻŽā§āĻ˛āĻ āĻāĻĻā§āĻĻā§āĻļā§āĻ¯ā§ āĻ¤ā§āĻ°āĻŋ āĻāĻ°āĻž āĻšāĻ¯āĻŧā§āĻ āĻāĻŦāĻ āĻāĻ¤ā§ āĻāĻ°ā§āĻĨāĻŋāĻ, āĻŦāĻŋāĻ¨āĻŋāĻ¯āĻŧā§āĻ āĻāĻ° āĻŦāĻž āĻā§āĻ°ā§āĻĄāĻŋāĻ āĻĒāĻ°āĻžāĻŽāĻ°ā§āĻļ āĻāĻŦāĻ āĻ¸ā§āĻĒāĻžāĻ°āĻŋāĻļ āĻ§āĻžāĻ°āĻŖ āĻāĻ°āĻž āĻāĻāĻŋāĻ¤ āĻ¨āĻ¯āĻŧ - āĻāĻŽāĻžāĻĻā§āĻ° āĻā§āĻ°ā§āĻĄāĻŋāĻ āĻŽā§āĻ˛ā§āĻ¯ā§āĻ° āĻāĻāĻāĻŋ āĻ°ā§āĻāĻ°ā§āĻĄ; āĻ āĻĨāĻŦāĻž āĻā§āĻ¨ā§ āĻāĻ°ā§āĻĨāĻŋāĻ āĻāĻĒāĻāĻ°āĻŖā§ āĻ˛ā§āĻ¨āĻĻā§āĻ¨ā§āĻ° āĻĒā§āĻ°āĻ¸ā§āĻ¤āĻžāĻŦ, āĻŦāĻž āĻ āĻ¨ā§āĻ°ā§āĻ§; āĻ āĻĨāĻŦāĻž āĻāĻĒāĻ¨āĻžāĻ° āĻāĻžāĻā§ āĻ āĻ¯āĻžāĻāĻŋāĻ¤ āĻāĻ°ā§āĻĨāĻŋāĻ āĻĒā§āĻ°āĻāĻžāĻ° āĻšāĻŋāĻ¸ā§āĻŦā§ āĻāĻāĻŋāĻā§ āĻ§āĻžāĻ°āĻŖ āĻāĻ°āĻž āĻāĻāĻŋāĻ¤ āĻ¨āĻ¯āĻŧāĨ¤
āĻā§āĻ¨ āĻ¤ā§āĻ¤ā§āĻ¯āĻŧ āĻĒāĻā§āĻˇā§āĻ° āĻŦāĻŋāĻˇā§āĻŦāĻ¸ā§āĻ¤ā§, āĻĒāĻžāĻļāĻžāĻĒāĻžāĻļāĻŋ XM āĻĻā§āĻŦāĻžāĻ°āĻž āĻĒā§āĻ°āĻ¸ā§āĻ¤ā§āĻ¤ āĻŦāĻŋāĻˇā§ āĻŦāĻ¸ā§āĻ¤ā§ āĻ¯ā§āĻŽāĻ¨ āĻŽāĻ¤āĻžāĻŽāĻ¤, āĻ¸āĻāĻŦāĻžāĻĻ, āĻāĻŦā§āĻˇāĻŖāĻž, āĻŦāĻŋāĻļā§āĻ˛ā§āĻˇāĻŖ, āĻĻāĻžāĻŽ, āĻ āĻ¨ā§āĻ¯āĻžāĻ¨ā§āĻ¯ āĻ¤āĻĨā§āĻ¯ āĻŦāĻž āĻāĻ āĻāĻ¯āĻŧā§āĻŦāĻ¸āĻžāĻāĻā§ āĻĨāĻžāĻāĻž āĻ¤ā§āĻ¤ā§āĻ¯āĻŧ āĻĒāĻā§āĻˇā§āĻ° āĻ¸āĻžāĻāĻā§āĻ° āĻ˛āĻŋāĻāĻ āĻā§āĻ˛ā§ "āĻ¯ā§āĻŽāĻ¨-āĻ°āĻ¯āĻŧā§āĻā§" āĻāĻŋāĻ¤ā§āĻ¤āĻŋāĻ¤ā§ āĻ¸āĻ°āĻŦāĻ°āĻžāĻš āĻāĻ°āĻž āĻšāĻ¯āĻŧ āĻ¸āĻžāĻ§āĻžāĻ°āĻŖ āĻŽāĻžāĻ°ā§āĻā§āĻā§āĻ° āĻāĻžāĻˇā§āĻ¯ āĻšāĻŋāĻ¸ā§āĻŦā§ āĻāĻŦāĻ āĻŦāĻŋāĻ¨āĻŋāĻ¯āĻŧā§āĻā§āĻ° āĻĒāĻ°āĻžāĻŽāĻ°ā§āĻļ āĻāĻ āĻ¨ āĻāĻ°āĻŦā§āĻ¨ āĻ¨āĻžāĨ¤ āĻ¯ā§āĻā§āĻ¨ā§ āĻŦāĻŋāĻˇāĻ¯āĻŧāĻŦāĻ¸ā§āĻ¤ā§āĻā§ āĻŦāĻŋāĻ¨āĻŋāĻ¯āĻŧā§āĻ āĻāĻŦā§āĻˇāĻŖāĻž āĻšāĻŋāĻ¸ā§āĻŦā§ āĻŦā§āĻāĻžāĻ¨ā§ āĻšāĻ˛ā§, āĻāĻĒāĻ¨āĻžāĻā§ āĻ āĻŦāĻļā§āĻ¯āĻ āĻŽāĻ¨ā§ āĻ°āĻžāĻāĻ¤ā§ āĻšāĻŦā§ āĻāĻŦāĻ āĻ¸ā§āĻŦā§āĻāĻžāĻ° āĻāĻ°āĻ¤ā§ āĻšāĻŦā§ āĻ¯ā§ āĻŦāĻŋāĻˇāĻ¯āĻŧāĻŦāĻ¸ā§āĻ¤ā§āĻāĻŋ āĻŦāĻŋāĻ¨āĻŋāĻ¯āĻŧā§āĻ āĻāĻŦā§āĻˇāĻŖāĻžāĻ° āĻ¸ā§āĻŦāĻžāĻ§ā§āĻ¨āĻ¤āĻžāĻ° āĻĒā§āĻ°āĻāĻžāĻ°ā§āĻ° āĻāĻ¨ā§āĻ¯ āĻĄāĻŋāĻāĻžāĻāĻ¨ āĻāĻ°āĻž āĻāĻāĻ¨āĻŋ āĻĒā§āĻ°āĻ¯āĻŧā§āĻāĻ¨ā§āĻ¯āĻŧāĻ¤āĻž āĻ āĻ¨ā§āĻ¸āĻžāĻ°ā§ āĻ¤ā§āĻ°āĻŋ āĻāĻ°āĻž āĻšāĻ¯āĻŧāĻ¨āĻŋ āĻāĻŦāĻ āĻāĻāĻŋ āĻŦāĻŋāĻŦā§āĻāĻ¨āĻž āĻāĻ°āĻž āĻšāĻŦā§ āĻ¨āĻž āĻĒā§āĻ°āĻžāĻ¸āĻā§āĻāĻŋāĻ āĻāĻāĻ¨ āĻ āĻĒā§āĻ°āĻŦāĻŋāĻ§āĻžāĻ¨ā§āĻ° āĻ āĻ§ā§āĻ¨ā§ āĻŦāĻŋāĻĒāĻŖāĻ¨ āĻ¯ā§āĻāĻžāĻ¯ā§āĻ āĻšāĻŋāĻ¸ā§āĻŦā§āĨ¤ āĻ āĻ¨ā§āĻā§āĻ°āĻš āĻāĻ°ā§ āĻ¨āĻŋāĻļā§āĻāĻŋāĻ¤ āĻāĻ°ā§āĻ¨ āĻ¯ā§ āĻāĻĒāĻ¨āĻŋ āĻ -āĻ¸ā§āĻŦāĻžāĻ§ā§āĻ¨ āĻŦāĻŋāĻ¨āĻŋāĻ¯āĻŧā§āĻ āĻ¸āĻāĻā§āĻ°āĻžāĻ¨ā§āĻ¤ āĻāĻŽāĻžāĻĻā§āĻ° āĻŦāĻŋāĻā§āĻāĻĒā§āĻ¤āĻŋ āĻĒāĻĄāĻŧā§āĻā§āĻ¨ āĻāĻŦāĻ āĻŦā§āĻā§āĻā§āĻ¨āĨ¤ āĻĒā§āĻ°ā§āĻŦā§āĻā§āĻ¤ āĻ¤āĻĨā§āĻ¯ āĻ¸āĻŽā§āĻĒāĻ°ā§āĻāĻŋāĻ¤ āĻāĻŦā§āĻˇāĻŖāĻž āĻāĻŦāĻ āĻā§āĻāĻāĻŋ āĻ¸āĻ¤āĻ°ā§āĻāĻ¤āĻž, āĻ¯āĻž āĻāĻāĻžāĻ¨ āĻĨā§āĻā§ āĻĒā§āĻ°āĻŦā§āĻļ āĻāĻ°āĻž āĻ¯ā§āĻ¤ā§ āĻĒāĻžāĻ°ā§āĨ¤