Why brewers are betting big on alcohol-free beer: podcast
The host is a Reuters Breakingviews columnist. The opinions expressed are her own.
By Aimee Donnellan
LONDON, Oct 22 (Reuters Breakingviews) -
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Consumers are shunning booze due to health concerns and shifting tastes, forcing beermakers to adapt. In this episode of the Big View podcast Louise Fitzpatrick, an executive at the Dutch brewer Heineken, explains the opportunities and challenges of selling suds without alcohol.
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FURTHER READING
Drink giants’ risky new plan: quantity not quality
Heineken dilutes beer’s merrier future
Big Beer’s low-alcohol Plan B has too much froth
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Editing by Oliver Taslic and Katrina Hamlin
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