Weakest quarter for luxury goods may be behind us - BofA
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WEAKEST QUARTER FOR LUXURY GOODS MAY BE BEHIND US - BOFA
The weakest quarter for luxury demand might have passed, according to Bank of America equity strategists, who nevertheless say revenues are likely to remain challenged or negative through the first half of next year.
European luxury names .STXLUXP are down 2.9% this year as demand has stagnated, particularly in China, while the broader market is up 4.1%
BofA says sector revenues for luxury goods came in at -3% in the third quarter - in other words, one of the biggest declines ever recorded excluding COVID.
"Data we track suggests that luxury demand has slightly improved in Oct, but we think it's too soon to say that tough trading is behind us," writes the BofA team.
"Whilst top-down pressure on the consumer will ease, more fashion content, newness and branded product is required to re-engage consumers and drive a recovery in traffic and volumes," they write, looking ahead to the first half of 2025.
The improvement in October came from China and the U.S., while Japan continued to slow, they add.
Zooming in to China demand, it's more a case of "less bad" than anything good.
"In 4Q so far, China retail sales improved in Oct (+5%, from +3% in 3Q), and China jewellery sales were flat (from -8% in 3Q)."
In the U.S., luxury spending was -5% in October, from -8% in the third quarter.
(Lucy Raitano)
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