VF Corp up after naming former Lululemon executive as global brand president
Updates
** Shares of apparel retailer VF Corp VFC.N up as much as 11.5% to over one-month high of$13.75 in early trading
** Co appoints Sun Choe as global brand president to lead its brand Vans
** Choe joins VFC after seven years of service as chief product officer at Lululemon
** If gains hold, stock set for best day since Feb. 2024
** VFC says, Choe has nearly three decades of experience in leading design and merchandising for renowned global brands such as Marc Jacobs, Urban Outfitters, Gap among others
** Adds Choe was instrumental in transforming Lululemon into a product-led organization and helping expand co's core demographics
** "New vans brand president a much-needed step in the right direction," says Wedbush and raises PT to $11 from $10
** Adds appointment of Choe could help in refreshing the product line and bring back excitement to the "much-maligned Vans brand"
** Up to last close, stock fell nearly 34% YTD
Reporting by Anuja Bharat Mistry in Bengaluru
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