Too early to buy either Woolworths or Coles, Jefferies says
** Analysts at Jefferies lower PT on Australian supermarket giant Woolworths WOW.AX to A$30 from A$36; keep stock rating at "hold"
** Jefferies says it is too early to buy WOW, or its peer Coles
** Brokerage says Woolworths, commonly known as "Woolies", appears to be responding to the heightened political and media scrutiny with price investment
** Major supermarket criticism is driving consumers to cross-shop specials & shift spend to discounters, Jefferies says, a move expected to hurt Woolies
** Jefferies highlights margins rarely move in opposite directions for Woolies and smaller rival Coles COL.AX, ahead of the latter's update on Thursday
** WOW, on Wednesday, warned H1 profit from its main Australian food division would dip as a hunt for bargains and intense scrutiny of supermarkets during a cost-of-living crisis lower shelf prices
** WOW has fallen 16.2% this year, as of last close while COL is up 9.9%
Reporting by Rishav Chatterjee in Bengaluru
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