Spirits: time to buy or time to sell?
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SPIRITS: TIME TO BUY OR TIME TO SELL?
Two major brokerages have taken differing views on the European spirits industry, with Jefferies taking a positive stance saying current weakness is cyclical, while Deutsche Bank thinks industry problems are more structural.
The European spirits segment has suffered post-COVID, with Remy Cointreau RCOP.PA, Diageo DGE.L, Pernod Ricard PERP.PA and Campari CPRI.MI all posting double-digit declines since the beginning of 2023, compared to a 20% rise for the STOXX 600 .STOXX and only a 7% drop for the food and beverages sector .SX3P.
And while Deutsche Bank struggles to see much improvement, Jefferies is more optimistic.
"It's time to buy spirits, selectively," Jefferies writes, calling Pernod Ricard its top pick.
"Our analysis indicates that the key reasons for current weakness are cyclical, however the market narrative is that it is structural," they add, saying the drivers behind recent weakness are destocking, disruption from RTDs (ready-to-drink) and price/mix pressure.
Jefferies also plays down the impact from GLP-1 anti-obesity treatments and the impact that the legalisation of cannabis in some states is having on spirits consumption.
Yet Deutsche Bank believes there are more structural challenges, including slowing spirits consumption for 16-24 year-olds, near-term headwinds from RTDs and slower volume growth.
"We reduce our estimates to reflect lower-for-longer growth in the US and, where relevant, weaker growth in China," says DB, who downgrades Pernod to 'sell' and Remy to 'hold'.
(Samuel Indyk)
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EARLIER ON LIVE MARKETS:
INFLATION BACK TO PRE-COVID LEVELS, BUT NOT RIGHT AWAY CLICK HERE
TECH LEADS THE REBOUND CLICK HERE
EUROPE SET TO BOUNCE BACK CLICK HERE
CHINA STILL BUSY EXPORTING DISINFLATION CLICK HERE
Spirits makers suffer post-COVID hangover https://reut.rs/3XlrkLK
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