SK Hynix's Solidigm targets AI market with energy efficient storage drives
By Stephen Nellis
Nov 13 (Reuters) -Solidigm, the California-based subsidiary of memory-chip giant SK Hynix 000660.KS, on Wednesday announced a new energy-efficient data storage drive aimed at the artificial intelligence market.
Solidigm, which SK Hynix purchased from Intel INTC.O for $9 billion, said its newest solid-state drive will hold about 122.9 terabytes of data, which is enough to make almost three high-quality video copies of every movie released in the 1990s. But the more important feature for AI is that Solidigm estimates the drives will consume about 84% less power than its rivals.
Power consumption has become a key focus in AI data centers because computing chips from firms such as Nvidia NVDA.O can draw as much as a kilowatt of power on their own. That means that the companies building those data centers look to save power on every other element of the data center, including data storage systems.
Roger Corell, senior director of AI and leadership marketing at Solidigm, told a press briefing that data centers that once used as much as 20% of total energy for storage systems using older technologies can reduce that to as little as 3%.
"Storage efficiency matters," Corell said. "We're really in an environment where these data center operators are just kind of going through almost unnatural acts to look for more and more power supply."
Solidigm said that Dell Technologies DELL.N is among the initial customers using the new solid state drive.
Reporting by Stephen Nellis in San Francisco
Editing by Matthew Lewis
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