Six stocks to watch before Europe's sporting summer
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SIX STOCKS TO WATCH BEFORE EUROPE'S SPORTING SUMMER
Two major sporting events are taking place in Europe this summer - the Paris Olympics and Euro 2024 - and while there might not be a big macroeconomic boost for hosts France and Germany on a micro level some stocks may stand to benefit.
"The tourism flows associated with these events lead to a significant consumption surplus and therefore an opportunity to generate revenues," Oddo says.
"We have identified several sectors benefiting from these events: media, hospitality, leisure, restaurants, beverages, spirits, consumer goods, real estate and transport."
From those sectors, Oddo has whittled down six stocks that they think are worth focusing on before the events and which they believe can receive a short-term catalyst from the games and Euro 2024.
Those stocks are JCDecaux JCDX.PA , Accor ACCP.PA , Sodexo EXHO.PA , adidas ADSGn.DE , Unibail-Rodamco-Westfield URW.PA and easyJet EZJ.L .
"In addition to an additional revenue opportunity in the summer of 2024 (and therefore in Q2 and Q3), each of these stocks has particularly attractive fundamentals," Oddo says.
However, the benefits will be fairly focused.
"While welcoming the Olympics in Paris and the Euro 2024 football tournament in Germany is a source of pride for the host countries, the economic benefits are likely to be very limited and possibly non-existent in the medium term," Oddo analysts, led by Jérôme Bodinsay, say in a note.
"There may be some transient effects (one-off increase in spending followed by a fall) but no lasting effect," they add.
(Samuel Indyk)
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