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Puma drops 10% after Q2 miss, lowered guidance



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** Shares of Puma PUMG.DE slump around 10% to February lows after the German sportswear maker narrowed its core profit outlook for 2024 and reported Q2 EBIT miss

** It now expects operating profit (EBIT) between 620 million and 670 million euros ($677-$731 million), compared to a previous range of 620 million to 700 million euros

** Baader Helvea deems the Q2 results as "mixed" pointing to 1% miss on sales and 3% miss on EBIT

** "In the context of more positive positioning into the print among shorter term investors, the Q2 miss and guidance cut are likely to see the shares come under pressure this morning" - JPM

** Shares are at the bottom of the STOXX 600 .STOXX index and, if losses hold, will see their worst day since October 2023


($1 = 0.9163 euros)



Reporting by Isabel Demetz and Linda Pasquini

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