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H&M Sees Operating Margin Below 10% This Year



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Sept 26 (Reuters) -H & M Hennes & Mauritz AB HMb.ST:

  • BOARD OF DIRECTORS HAS DECIDED TO BUY BACK H&M CLASS B SHARES FOR SEK 1 BILLION, STARTING ON 26 SEPTEMBER 2024 AND CONTINUING UNTIL NO LATER THAN 26 NOVEMBER 2024

  • AT PRESENT WE ESTIMATE THAT THIS YEAR'S OPERATING MARGIN WILL BE LOWER THAN 10 PERCENT

  • AROUND 30% OF SALES WERE ONLINE IN FIRST 9 MONTHS OF FY

  • SALES IN SEPTEMBER 2024 ARE TO INCREASE BY 11 PERCENT IN LOCAL CURRENCIES COMPARED WITH THE SAME MONTH THE PREVIOUS YEAR

  • IN Q3, IN LOCAL CURRENCIES NET SALES WERE FLAT COMPARED WITH PREVIOUS YEAR

  • COST OF MARKDOWNS IN RELATION TO SALES IN Q3 2024 INCREASED SOMEWHAT COMPARED WITH YEAR AGO

  • SIGNIFICANT INCREASE IN MARKETING COSTS IN Q3

  • EXTERNAL FACTORS HAVE IMPACTED OUR SALES REVENUE AND PURCHASING COSTS MORE THAN WE EXPECTED

  • COST OF MARKDOWNS IN RELATION TO SALES IN Q4 IS EXPECTED TO INCREASE SOMEWHAT COMPARED WITH CORRESPONDING QUARTER YEAR AGO

  • FIRST FLAGSHIP STORE FOR H&M BEAUTY IN SWEDEN WAS OPENED IN SEPTEMBER

  • FOR 2024 PLAN IS TO OPEN AROUND 100 NEW STORES AND CLOSE AROUND 200 STORES, MAKING A NET DECREASE OF AROUND 100 STORES

  • DURING AUTUMN H&M WILL LAUNCH DIGITAL STORES ON DOUYIN AND PINDUODUO, TWO OF CHINA'S BIGGEST E-COMMERCE PLATFORMS

  • CONSUMERS' LIVING COSTS HAVE REMAINED HIGH DURING YEAR

  • FOR GOODS THAT WILL BE SOLD IN Q4, OVERALL EFFECT OF EXTERNAL FACTORS IS EXPECTED TO BE NEGATIVE COMPARED WITH PREVIOUS YEAR

  • SELLING AND ADMINISTRATIVE EXPENSES FOR Q3 WERE IMPACTED BY LONG-TERM MARKETING INVESTMENTS AND WINDING-DOWN COSTS

  • IS MONITORING DEVELOPMENTS IN RED SEA AND GLOBAL FREIGHT MARKET AND ACTS TO MINIMISE IMPACT ON CO'S PRODUCT AVAILABILITY, FREIGHT COSTS AND STOCK LEVELS

  • AROUND 250 STORES GLOBALLY ARE BEING REFURBISHED

Source text for Eikon: ID:nWkr3fsf2Z

Further company coverage: [HMb.ST]


(Gdansk Newsroom)

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