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Deutsche Bank bullish on European luxury stocks, upgrades Burberry, Inditex



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** Deutsche Bank predicts a shift in market trends in 2025, with luxury stocks set to outperform retail and sporting goods after two years of underperformance

** Despite uncertainties, it predicts a shift from 'quiet luxury' as consumer confidence returns in China buoyed by stimulus

** It dismisses the US tariff impact on the luxury sector and expects the sector's margins to expand, barring UK retailers due to increased employment taxation

** Broker's most preferred stocks are Kering PRTP.PA, Burberry BRBY.L, Puma PUMG.DE, Zalando ZALG.DE and M&S MKS.L among others, expects benefits from China's recovery

** Its least preferred stocks are Moncler MONC.MI, AB Foods ABF.L, JD Sports JD.L and boohoo BOOH.L due to factors including increased competition and unadjusted market expectations

** It upgrades Burberry on a credible luxury turnaround story with scope for robust earnings momentum and a significant change in investor perception, and Inditex ITX.MC given the justified premium valuation due to higher price points

** It also upgrades Associated British Food considering most earnings downside risk factored in with current guidance, implying limited valuation downside


COMPANY

RATING

OLD RATING

PT

OLD PT

Associated British Food

Hold

Sell

GBp 2,290

GBp 2,200

Burberry

Buy

Hold

GBp 1,180

GBp 860

Inditex

Hold

Sell

EUR 54.00

EUR 41.00

Moncler


Hold

EUR 50.00

EUR 55.00

Zegna


Buy

USD 10.50

USD 12.00




Reporting by Marta Serafinko in Gdansk

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