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Citi positive on European payments into 2025 backed by e-commerce



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** Citi Research expects the European payments sector to trend positively into 2025, particularly in e-commerce, but remains cautious in other areas of fintech where it sees some steadying growth as segments mature

** The broker expects macro environment turning more supportive for payments, with consumer spending still uncertain in 2025

** However, sees online transactions to exceed trends, while expecting low in-store expectations

** Citi believes that secular growth in electronic payments will continue, driven by ongoing shift away from cash, with payments becoming increasingly complex, greater cross-border activity and supportive regulation

** The broker says it is positive on firms exposed to e-commerce given robust online spending trends and expectations of a more rational price competition, with Adyen ADYEN.AS as its top pick



COMPANY

RATING

PT

Adyen ADYEN.AS

Buy

EUR 1,512.60

Edenred EDEN.PA

Neutral

EUR 31.65


Nexi NEXI.PA

Buy

EUR 5.80

Pluxee PLX.PA

Buy

EUR 20.43

Temenos TEMN.S

Neutral

SFr 59.65

W.A.G payment solutions WPS.L

Buy

GBp 0.83

Wise PLC WISEa.L

Sell

GBp 9.35

Worldline SA WLN.PA

Buy/High-risk

EUR 8.16



Reporting by Hugo Lhomedet

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