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Burberry tracks biggest intraday gain on cost savings programme



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Updates

** Shares of Burberry BRBY.L rise as much as 18.9%to 869.8p, top pct. gainer on FTSE midcaps .FTMC index, which is up 0.04%

** Stock to log biggest intraday pct gain ever, if trend holds

** British luxury retailer initiates a 40 mln pounds($50.77 mln) annual cost-savings programme

** Swung to HY adjusted operating loss of 41 mln pounds from a profit of 223 mln pounds last year

** Announces turnaround plan to focus on core products like trench coats and scarves

** "Burberry can only hope that these results represent a line in the sand, and that its revised energy will return it to previous glories," say analysts at Interactive Investor

** Barclays' analysts say BRBY's H1 operating loss slightly better than consensus of 45 mln pounds in loss

** BRBY stock down ~45% YTD



($1 = 0.7879 pounds)



Reporting by Yamini Kalia and Prerna Bedi in Bengaluru

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