Aussie media firms likely to report subdued updates excluding Olympics - Macquarie
** Analysts at Macquarie say Australia's television markets are slightly better than expected while the radio sector is slightly worse
** Says trading updates from traditional media companies are expected to be subdued excluding the Olympics period
** We think the advertisement markets bottom when the first rate cut happens - Macquarie
** Brokerage says media giant News Corp NWSA.O, NWS.AX and smaller peer oOh!media OML.AX only have "Outperform" ratings
** Prefers News Corp given it is exposed to structurally growing digital assets and has attractive valuation
** Brokerage remains "Neutral" on the remained of the traditional media industry in Australia
Reporting by Rishav Chatterjee in Bengaluru
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