Amazon falls after report co likely to face investigation under EU tech rules next year
** Shares of Amazon.com AMZN.O fall 2.7% to $197.37
** Amazon will likely face an EU investigation next year into whether it favours its own brand products on its online marketplace as European antitrust regulators build up a case under landmark rules, people with direct knowledge of the matter said
** Co could face a fine of up to 10% of its global annual turnover, if found guilty of breaching the EU's Digital Markets Act (DMA), which seeks to rein in the power of Big Tech
** The timing and decision on whether to go ahead with an investigation will be taken by incoming EU antitrust chief Teresa Ribera in the coming months, the people said
** The European Commission, which acts as the EU antitrust enforcer, in March said it was gathering facts and information on Amazon's treatment of its own brand products on the Amazon Store
** Including session's move, stock up 29.6% YTD
Reporting by Sukriti Gupta in Bengaluru
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